The first batch of the holiday editions sold out very quickly and we’d like to thank you all! For those of you who were able to order what you wanted, we hope you enjoy your set or brush holder when the deliveries come. There are some logistics delays due to the busy holiday season but the pieces should ship very soon and you will receive a notification when they do.
For those who wanted to buy a holiday edition, but were unable to, we would like to apologize, and we hope you’ll try again when the next batch comes into stock.
After the launch, we’ve seen some polarizing comments with regards to availability and to remain transparent we thought you might like some insight into our processes and thought, as well as some answers to your questions:
SUNSET CRANES MAKI-E BRUSH SET
The Sunset Cranes Maki-e set will restock before the end of 2023, I will inform of the date on Instagram as soon as it is confirmed. I apologize for the logistics not allowing us to give precise dates at the moment. We actually may mention a shipping “on or after xx” on the Beautylish page.
After the end of year restock, there is still another delivery planned for January 2024 and then, should this Sunset Cranes set sell out, it will not be brought back. However, other versions may come in the future. This project included different designs and different brushes, if all goes smoothly, the Maki-e series will have amazing spin offs in 2024.
Since we are in the last steps of production and we have clear visibility on the delivery of each batch, we can summarize the restock plan as follows:
- 1st restock is planned before the end of December 2023
- 2nd (and last) restock is planned for January 2024
CRANES OVER MOUNT FUJI – ACT 2
The Cranes over Mount Fuji – Act 2 brush holder will be back, but we don’t know when exactly. Hopefully January, but more realistically February 2024.
Today, we don’t know the plan because it depends on the artisans and also the quantity that we manage to put together for a restock. I will keep you informed on Instagram on when they will be back.
The manufacturing capacity for these pieces is very limited but we still ordered a good amount of them. The pieces that were available at the launch were a result of a 3 month production – this does not include development, preparation and prototyping, which are much longer processes done beforehand.
I also take this opportunity to let you know that on each brush page, this button is available where you can enter your details to be notified when something is back in stock. We agree that with the previous launch, this wouldn’t have helped, but more about this topic further down below.
Special editions or Holiday collections
Holiday editions are a delicate balance for us – On one hand we like offer something special (otherwise there would be no point in a holiday/special edition). On the other hand, we like to make sure that the products are obtainable – both in numbers available and in retail price.
Planning, prototyping, and manufacturing start many months before deliveries. Planning and prototyping take up time – this is constant no matter how many sets /pieces we produce. Manufacturing time will be variable depending on the number of pieces produced and the complexity. Since these are artisan-crafted products whose skills take many years to master, we cannot ask the manufacturers to ramp up and down the number of employees to produce holiday specials (that would probably be immoral as well) – so the number of employees remains constant, and they are also producing our ongoing permanent collections. The only solution to have more pieces available would be to reduce the complexity (and therefore production time) – but that would make them less special – or to reduce the manufacturing of our permanent collections which would also reduce customer satisfaction.
Based on the balance we find here; we must estimate early in the process how many pieces we can manufacture and what kind of customer demand we can expect – Which is impacted to some extent by price. Considering this being a special holiday collection, we want as many customers as possible to be able to afford it and be able to own something different or discover something new. We are not by any means saying the pricing of the pieces are low – that would be impossible based on the complexity of the products – but we didn’t want to artificially limit the availability by increasing the price since this would be unfair on our customers.
In this case, to increase supply and guarantee a fixed price, we requested a batched delivery – a first delivery in time for the holiday season and additional deliveries a little later so that more people would be able to have them. As usual we will communicate in good time when the additional deliveries will be available for sale. It may seem that the specials sold out fast, but there was a reasonably large stock available of the brush sets and quite a few brush holders in this first batch. No PR sets were removed from these batches to maximize the stock for customers – the few earmarked for PR will be sent out with the next batches.
Sonia G – PR and artisan produced items
On the subject of PR, we receive several requests a day which come from Influencers, Reviewers, Professional makeup artists, Film / theatre makeup artists and even some movie stars. As much as we’d like everyone on earth to be using Sonia G Brushes, with the limited production and materials available to us, we are unable to respond favorably to most of your requests. With every launch, we have a limited number of sets (it will depend on the number of overall sets available) to send out to reviewers. We tend to favor reviewers who are very close to the brand, yet we ask them to remain totally critical to what we send them. We also try to often add a few new PR receivers to the list. Since our sales channel is through Beautylish, Beautylish also get a say and choose the recipients of the sets.
Why (impartial) PR is important and valued
We don’t have any physical outlet stores where you can go to try /see our products before purchase so it is important to us that you are able to know as much about them and to know if they will match your needs before purchase. We try hard to provide lots of detailed information on this blog, but since it’s from ourselves it’s important for our customers to have other independent sources of information.
As mentioned above, we cannot supply limitless amounts of sets for PR, but it is nonetheless important that we are able to supply some PR kits with every launch – also as a way of saying thank you for reviewing our products.
We also love to hear what reviewers have to say regarding our launches – although since we ask for impartial reviews, we often find waiting for the review to be a little stressful.
Why discounts are not available
We believe each product has its value – we manufacture high quality, artisan made products from sources which have limited supplies or have a high level of manufacturing complexity. We believe you should be able to buy the product at any time and know that the price will not drop to an artificially low point the next day. For the same reason, we will not artificially inflate the prices at other times.
We do believe however that frequent customers should be thanked for their loyalty. Beautylish have recently implemented a rewards program, all the info is available here: https://www.beautylish.com/beautylish-rewards
What we can change in the future
It shouldn’t be a stressful moment to obtain Holiday or Special Editions. We totally understand the inconvenience it may cause you and are working on improving the experience.
For example, the topic of resellers – We have often seen new sets appear quickly on the second hand market for inflated prices. Whilst it is extremely understandable that products are sold second hand ( maybe someone regrets their purchase or doesn’t need it anymore ), we don’t want customers to buy multiple sets for this sole purpose. In order to prevent this, in cases where we know the supply is limited, we will try to keep the maximum purchase quantity as low as possible so that everyone has a fair amount of time to complete their purchase before the product sells out.
For the restock of these two releases, changes have been made and the maximum purchase limit will be set to 1 brush holder and 1 brush set per customer.
There are other topics we are also working on at the moment and we always appreciate your feedback. We are also considering splitting the launch in two so that we can cover more time zones.
How to better optimize your chances of purchasing a special edition
Follow the Sonia G Instagram page and this blog – We announce the go-live dates and times of all new products and often announce restocks of products which have been out of stock.
Make sure your details are already saved in your Beautylish account so you can complete the process quickly.
During special launches, there is a countdown ahead of time on the product page and the add to cart button appears at the end of the countdown – If you don’t see the countdown ahead of time, reload the page to see if it is available. There is no need to be waiting hours ahead – the button will only appear at the launch time.
We are very grateful for your interest, for your love, for the enthusiasm that you show us, it has been so intense for this collection. It should not be a stressful experience to shop for something we love, we will work on that. We want to sincerely thank you for your patience, for your understanding and for supporting me and the artisans behind our products!